John Molson
Marketing Association
Happening Marketing
For more information about the Happening Marketing:
MB 4.435
(514) 848.2424 ext 7396
Happening Marketing is the most recognized marketing case competition in eastern canada. It includes three disciplines; academic, sports and social. In the past, JMSB has been very successful in this competition. Indeed, we have won the overall first position for the past four years. The competition is happening from March 26th to March 28th.
Academic
What is it about?
The Academic discipline involves 5 cases team and a quiz team. There are three people per team. The cases are Business to Business Marketing, Integrated Marketing Communication, Relationship Marketing, International Marketing and Marketing Strategy. When doing a case, you get three hours to read a description of the situation of a company and then you have 20 minutes to present your recommendations. For the quiz, the members of the team will have to study either marketing theory, marketing news or logos and slogans.
How to get involved?
Sports and Social
What is it about?
Happening Marketing is a very fun competition that brings up creativity and imagination. Therefore, the sport side of it is quite special. Every year, a new sport or game is created and we know the rules of the game only once the team is selected. We are looking for athletic persons that want to get involve, to represent JMSB and to have fun.
The social discipline of the Happening Marketing really is the essence of creativity. If you like improv and have more creativity than an 8 year old kid on chocolate hype, social is for you.
How to get involved?
Tryouts will be held on:
January 17th from 12PM to 2PM at the Loyola Campus Gym.
January 21st from 9PM to 11PM. Outdoors location: Trenholm Parc (see map below).
January 24th from 12PM to 2PM at the Loyola Campus Gym.
